City of Cape May - Calendar of Events

The Chamber of Commerce of Greater Cape May in partnership with the City of Cape May and Constant Contact presents

Social Media Day in Cape May Monday, September 17th 2012

Google's recent acquisition of Frommer's drives home how crucial business local search and reviews really are, and how important it is to stay abreast of current trends in social media. And to that end, we bring you Social Media Day in Cape May!

Please join the Chamber of Commerce of Greater Cape May, the City of Cape May and Constant Contact for a series of four free programs on social media at Cape May's new Convention Hall on Monday, September 17th. The series will be presented by Dave Yunghans, Constant Contact Greater Philadelphia Metro Regional Development Director and Carolinn Pocher Woody of CPW Creative Communications, the Authorized Constant Contact Local Expert for South Jersey.

There will also be fabulous prizes! We're giving away 8 copies of Constant Contact CEO Gail Goodman's Engagement Marketing and we will be giving away a Kindle Fire during Program 4. Each entry to a program gets an additional entry to the drawing. Must be present to win. Bonus- the first 200 registrants receive a hospitality bag from the Chamber of Commerce.

Learn at the four free seminars, then play, shop and eat in Cape May- America's Favorite Victorian Seaside resort.

The day's programs will run as follows:

Program 1: 9-10:30- Power of Email Marketing:
Why Your Email Doesn't Get Opened
Ever wonder why your email doesn't get opened or read? Email is everywhere - you can't reach for your phone anymore and not end up "doing " your email- which in most cases involves hitting the delete button 9 times in a row! Did you ever ask yourself why? Why did you get all of those emails in the first place? Is the term eBlast part of your vocabulary? Should it be? We'll show you examples of what works, and what doesn't.

15 Minute Break

Program 2: 10:45-12:15- Social Media Marketing Made Simple:
Small Business & Social Media-It's Different Now
As a small business owner, you know it takes time to develop relationships- time to listen, participate, and to create that wow experience that generates customer referrals. In this FREE seminar, We'll teach you how to leverage social media to help you get more- referrals, sales and that lost hour back in your day!

Break for Lunch: Walk to your favorite Cape May restaurant!

Program 3: 1:30-3pm- Engagement Marketing:
Marketing Your Business with the New Digital Tools As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media-and its nimble partner, mobile technology-it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. You'll learn how to attract new prospects-as well as how to increase repeat sales-using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements. Understand why engagement is so important-and how you can use it to turn passionate fans in your social networks into tomorrow's new business!

15 Minute Break

Program 4: 3:15- 5pm Special Hands On Workshop (Bring Your Laptop):
Getting Started with Constant Contact
OK! Let's really dig into how the Constant Contact software works! Watch and see how a newsletter is created and mailed. We'll show you how to upload your mailing list, pick a template, design a newsletter, upload and edit pictures, and schedule your email to be sent to your customers on your mailing list. We'll answer as many questions as you can bring.

This session will also review all of the best practices from previous sessions, and provide you with all that you need to go home and create your newsletter! Bring your laptop and an open mind!

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Meet David Yunghans -
Regional Development Director, Philadelphia Metro
With experience as a small business owner, David brings a wealth of knowledge in the areas of business development, professional training, and corporate meeting planning to help small businesses and nonprofits achieve success. He has served as a training and development resource and has built customized team building programs for numerous small businesses in the insurance, property management and hotel industries. As Constant Contact's Philadelphia-area Regional Development Director, David leverages his training and business development expertise to help local businesses maximize the power of relationship marketing through the use of online communication tools like email marketing and online surveys.

Dave grew up in South Jersey, raised his family in the Valley Forge area, and now resides with his wife of 40 years part time in Cape May Point. Dave is an avid Salt Water fisherman, and also makes custom fishing rods.

Meet Carolinn Pocher Woody-
Constant Contact Authorized Local Expert, South Jersey

Carolinn Pocher Woody, Principal at CPW Creative Communications, is passionate about creating success for other small business people like herself. A graduate of Mount Holyoke College, and former publisher of the Angelika Filmbill in NYC, she has over 20 years experience in design, marketing and publishing and loves to educate and inspire others about how to succeed in their businesses through the use of online communication tools! She has recently been chosen by Constant Contact to be the Authorized Local Expert for South Jersey.

CPW Creative Communications is a full service design agency located in Cape May, NJ that specializes in website design, email marketing and social media management. Recent projects include the redesign of the 2012 Cape May Visitors Guide, Cape May Tourism Billboard on the Walt Whitman Bridge and willowcreekwinerycapemay.com.

Carolinn makes her home in downtown Cape May, and is an avid salt water fisherman, hunter and sporting clays enthusiast.

About The Chamber of Commerce of Greater Cape May:
The Chamber of Commerce of Greater Cape May since forming in 1951 has endeavored to be the primary voice of the business community and has been dedicated to promoting and enhancing the quality of life, and interests of both its members and residents of the great city of Cape May. The Chamber is dedicated to the ongoing vitality of the island's historical, cultural, and recreational features that make Cape May a premier destination for visitors and provide a special way of life for our residents.

With a rich history, award-winning beaches, world class fishing, recognition as a top birdwatching location, and designation as a National Historic Landmark due to its concentration of Victorian architecture, Cape May, America's Oldest Seaside Resort draws visitors from around the world. Cape May was recently recognized as one of America's top 10 beaches by the Travel Channel and also by TripAdvisor. Beyond the beach, our visitors enjoy strolling our tree-lined streets filled with unique shops, boutique hotels, romantic B&B's and gourmet restaurants. Cape May also offers the meeting planner unparalleled locations for event venues including our new Convention Hall with its spectacular ocean views.

About Constant Contact: Constant Contact wrote the book on Engagement Marketing™ - the new marketing success formula that helps small organizations create and grow customer relationships in today's socially connected world. More than half a million small businesses, nonprofits and associations worldwide use the company's online marketing tools to generate repeat business and referrals through email marketing, social media marketing, event marketing, local deals and online surveys. Only Constant Contact offers the proven combination of affordable tools and free KnowHow, including local seminars, personal coaching and award-winning product support. The company further supports small organizations through its extensive network of consultants/resellers, technology providers, franchises and national associations.

For more information about the event contact The Chamber of Commerce of Greater Cape May at (609) 884-5508 ext. 102 or e-mail Doreen at doreen@capemaychamber.com.